The End of An Era
The journey doesn’t end here—it transforms. 🌀
I sold #WeAllGrow Latina, the trailblazing company I launched 14 years ago to elevate the voices and stories of Latinas.
We announced it today via email and the Amigahood app: #WeAllGrow is entering a new era under the leadership of HACE (Hispanic Alliance for Career Enhancement), an incredible nonprofit I’ve had the honor of serving on the Advisory Board.
This is one of the hardest closures I’ve ever faced. And also, the most freeing.
The Beginning
When I started this company in 2010 as Latina Bloggers Connect, I had no capital, no roadmap—just a vision. Back then, Instagram didn’t exist. Facebook had just launched Pages. Twitter was still a place where strangers became real friends. But I knew the digital space was about to explode.
The year before, a friend and I launched SpanglishBaby, a blog for parents raising bilingual, bicultural kids. With our backgrounds in media—she, an Emmy-winning journalist; me, a former TV producer for Univision and MTV—we pou…
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